<p>A 'Whiteness makes you win' <a href="http://www.theguardian.com/world/2016/jan/08/thai-advert-white-makes-you-win-skin-whitening-lambasted-for-racism">ad</a> by Thai skincare company Seoul Secret promoting skin-whitening pills called Snowz (seriously?) has hit Thai social media hard, made the major dailies such as the <a href="http://www.bangkokpost.com/news/general/820268/firm-behind-be-white-to-win-skin-pill-ad-apologises"><em>Bangkok Post</em></a> and <a href="https://www.google.co.th/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=4&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwigl7n</p> </a></p>